WUFMART
Branding
Signage
Marketing Design
Wufmart is a rebranding project done in collaboration with NC State's campus markets and convenience stores. I worked with my team partner, Seraphina Bienek, to create an new and cohesive brand proposal that reflected NC State's vibrant students and faculty.
Our rebrand involved a new name and a complete style overhaul. We reimagined the store's marketing assets, signage, merchandise, and physical space.
WUFMART
Branding
Signage
Marketing Design
Wufmart is a rebranding project done in collaboration with NC State's campus markets and convenience stores. I worked with my team partner, Seraphina Bienek, to create an new and cohesive brand proposal that reflected NC State's vibrant students and faculty.
Our rebrand involved a new name and a complete style overhaul. We reimagined the store's marketing assets, signage, merchandise, and physical space.
WUFMART
Research
Design Process
NC State has three different convenient store locations. In our research, we considered the location, physical space, audience, products, and current visual language of each one to identify current problems with brand consistency and understand the shopper's needs.
